If you dont have a good concept, a workavble business model, an easy to use website, good quality content, marketable products, good reputation, you are most likly fail no metter how good the website looks.

Design ugly websites does not mean you will make money. But if you conply a good well designed website with a well worked busines model and the rest you will do well. 

The trick is to try and design a website so it would succeed even if it was ugly – and then make it attractive after words. The looks should be like the icing on the cake.

 

Top Tip

Websites that focus  hard too hard on looking good, at the expense of being useful and easy to use, will often fail.